The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
The Coca-Cola Company
Client
Title
Category
Award
Points
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Category: Out Of Home / Billboards - Single
Points: 25.0
Athletes
Agency: McCann Germany / Frankfurt Category: Collateral Design / Outdoor - Series
Points: 15.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo Category: Design Does / Industrial Design
Points: 15.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Category: Newspaper / Campaign
Points: 15.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Category: Magazine / Campaign
Points: 15.0
Happiness Factory
Agency: Wieden+Kennedy/Amsterdam Category: Cinema or Non-Broadcast / Single
Points: 10.0
Open Happiness
Agency: McCann Berlin / Frankfurt Category: Collateral Design / Outdoor - Single
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires Category: Consumer Television / Over 60 second - Single
Points: 10.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan Category: Billboards & Transit / Campaign
Points: 10.0
Fashion Drink
Agency: Loducca Publicidade Ltda / São Paulo Category: Package Design / Commercial Product Packaging
Points: 5.0
Upside Down
Agency: AgênciaClick / São Paulo Category: Banners - Fixed Space / Business to Consumer - Single
Points: 5.0
Child's Play
Agency: AgênciaClick / São Paulo Category: Beyond the Banner / Business to Consumer - Single
Points: 5.0
SubLYMONal™
Agency: AKQA / London Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 5.0
Coca-Cola Zero Brand Identity and Visual Language
Agency: Ogilvy / New York Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 5.0
Sprite LOST Experience
Agency: AKQA / San Francisco Category: Online Branded Content / Business to Consumer
Points: 5.0
Happiness Factory
Agency: Wieden+Kennedy Amsterdam / Amsterdam Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin Category: Music / Integration of a brand in a music environment
Points: 5.0
The New World of Coke
Agency: Wieden+Kennedy Amsterdam / Amsterdam Category: Non-Broadcast / Single
Points: 5.0
Ride
Agency: Publicis Mojo / Millers Point Category: Online Films And Video / Long Form - Single
Points: 5.0
Peepshow vs Quebec
Agency: Publicis Mojo / Millers Point Category: Online Films And Video / Long Form - Single
Points: 5.0
Playground
Agency: Publicis Mojo / Millers Point Category: Online Films And Video / Long Form - Single
Points: 5.0
Burn Energy Drink
Agency: Publicis Mojo / Millers Point Category: Online Films And Video / Long Form - Series/Episodes
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Amplifier
Agency: JWT Brasil / São Paulo Category: Magazine / Full Page or Spread - Single
Points: 5.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai Category: Magazine / Full Page or Spread - Single
Points: 5.0
Open Happiness
Agency: McCann Berlin / Frankfurt Category: Out Of Home / Billboards - Single
Points: 5.0
CokeSanta
Agency: Ogilvy & Mather / Shanghai Category: Out Of Home / Billboards - Single
Points: 5.0
Athletes
Agency: McCann Germany / Frankfurt Category: Out Of Home / Billboards - Campaign
Points: 5.0
Sprite Shower
Agency: Ogilvy Brasil / São Paulo Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Sprite Dunk Intensity Meter
Agency: BBH / New York Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Happiness Refill
Agency: Ogilvy Brasil / São Paulo Category: User Experience Design / Interaction Design
Points: 5.0
Sprite Dunk Intensity Meter
Agency: BBH / New York Category: Experiential Advertising / Events and Competitions
Points: 5.0
Coca-Cola Contour 100 Posters
Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London Category: Consumer - Collateral Design / Posters - Series
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Taste the Feeling
Agency: Fitzco//McCann / Atlanta Category: Craft / Photography - Single or Series
Points: 5.0
Drinkable Advertising
Agency: Ogilvy / New York Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 5.0
Open Like Never Before
Agency: 72andSunny / Amsterdam Category: Short Form Video / Single
Points: 3.0
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg Category: Integrated Branding Campaign
Points: 2.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Writing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
Design Does / Industrial Design
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Newspaper / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Magazine / Campaign
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Fashion Drink
Category:
Package Design / Commercial Product Packaging
Award:
2004 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Upside Down
Category:
Banners - Fixed Space / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Child's Play
Category:
Beyond the Banner / Business to Consumer - Single
Award:
2006 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SubLYMONal™
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coca-Cola Zero Brand Identity and Visual Language
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coke.com
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite LOST Experience
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Happiness Factory
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
The New World of Coke
Category:
Non-Broadcast / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Ride
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Peepshow vs Quebec
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Playground
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Burn Energy Drink
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Ride
Category:
Branded Content / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Burn
Category:
Branded Content / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Burn
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
You have 70 seconds
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Coca-Cola Contour 100 Posters
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Taste the Feeling
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Merit Award
Points:
5.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
